Types of SEO

White Hat SEO

It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP).

Unlike Black Hat SEO, it mainly focuses on the human audience opposed to a search engine. People who are looking for a long-term investment on their websites rely on white hat SEO techniques.

Black Hat SEO

It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).

It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques.